Meet the Team at Brighton Ford

Tony leads the Brighton Ford team in his role as the Dealer Principle. Tony has over 30 years of senior dealership experience, 20 of which as a Ford Dealer Principal. Tony's supportive and hands on approach ensures the day to day operations directly lead to our customers having an experience that exceeds their expectations. Tony welcome's all past, present and future customers to Brighton Ford.

Rick joined the Brighton Ford team in August 2014. Rick brings 18 years of motor industry experience with him, 10 years of which in a managerial capacity. Rick started with the Ford brand back in 2001 and is loyal and dedicated to the Ford brand. Outside of the dealership, Rick is passionate about closely following AFL, all things motorsport and spending family time with wife and two young kids.  

With more than 30 years experience in the automotive industry Richard still loves helping people find that right car. Richard oversees the New car retail team will work tirelessly to help customers find that right combination of price, service and complete satisfaction. Outside of work, Richard is a family man with a keen interest in AFL and in particular Richmond Football Club. 

Eugene joined the Brighton Ford team in December 2020. Eugene brings 21 years of motor industry experience with him, 10 years of within the BMW brand. Eugene heads up the Brighton Ford Pre-owned department and is a real performance car lover. Outside of work, Eugene is a dedicated family man and loves spending his time away from work with wife and four young children.  

Lance has worked in the lending and banking industry for the last 20 years and still gets a thrill from helping our clients find the right finance and insurance solutions for their needs. Lance offers a "can do" approach to lending and understands the importance of not just finding the right vehicle, but also finding the most effective way of  funding it. Lance is happy to help with all enquiries whether it in person, over the phone or via email.  

Joan is the first face you will see when entering the front doors at Brighton Ford. Having started her employment with Brighton Ford in 2012, Joan has proven herself to be a true Brighton Ford stalwart and very valuable asset to the business. The entire team at Brighton Ford count themselves very lucky to have someone of Joan's ability and  organizational skills working with them.