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Brighton Ford

Meet the Team at Brighton Ford

Tony Barcellona
Tony Barcellona

Dealer Principal

Phone: 85318555

Tony leads the Brighton Ford team in his role as the Dealer Principle. Tony has over 30 years of senior dealership experience, 20...

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Tony leads the Brighton Ford team in his role as the Dealer Principle. Tony has over 30 years of senior dealership experience, 20 of which as a Ford Dealer Principal. Tony's supportive and hands on approach ensures the day to day operations directly lead to our customers having an experience that exceeds their expectations. Tony welcome's all past, present and future customers to Brighton Ford.

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Rick Barbone
Rick Barbone

General Sales Manager

Phone: 85318555

Rick joined the Brighton Ford team in August 2014. Rick brings 18 years of motor industry experience with him, 10 years of which...

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Rick joined the Brighton Ford team in August 2014. Rick brings 18 years of motor industry experience with him, 10 years of which in a managerial capacity. Rick started with the Ford brand back in 2001 and is loyal and dedicated to the Ford brand. Outside of the dealership, Rick is passionate about closely following AFL, all things motorsport and spending family time with wife and two young kids.  

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Richard Bignell
Richard Bignell

New Vehicle Retail Sales Manager

Phone: 03 8531 8555

With more than 30 years experience in the automotive industry Richard still loves helping people find that right car. Richard oversees the New...

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With more than 30 years experience in the automotive industry Richard still loves helping people find that right car. Richard oversees the New car retail team will work tirelessly to help customers find that right combination of price, service and complete satisfaction. Outside of work, Richard is a family man with a keen interest in AFL and in particular Richmond Football Club. 

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Sel Ozcetin
Sel Ozcetin

New Vehicle Sales Consultant

Phone: 03 8531 8555

Sel commenced at Brighton Ford in October 2018.  Sel has shared experience in both the New and Pre-Owned section of the automotive business....

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Sel commenced at Brighton Ford in October 2018.  Sel has shared experience in both the New and Pre-Owned section of the automotive business. Sel's friendly and genuine nature makes dealing with him an enjoyable process. His warm sense of humor make his clients feel comfortable, and allow them to understand quickly that they are dealing with somebody that cares.

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Lance Tellis
Lance Tellis

Business Manger

Joan Serenas
Joan Serenas

Receptionist

Ben Weitzel
Ben Weitzel

Used Car Manager

Phone: 85318555

Ben joined the Brighton Ford team in December 2016. Ben brings 15 years of motor industry experience with him, 10 years of within...

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Ben joined the Brighton Ford team in December 2016. Ben brings 15 years of motor industry experience with him, 10 years of within the BMW brand. Ben heads up the Brighton Ford Pre-owned department and is a real performance car lover. Outside of work, Ben is a dedicated family man and loves spending his time away from work with wife and two young kids.  

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Erzan Saliu
Erzan Saliu

Assistant Used Car Sales Manager

Phone: 85318555

Patrick Kosla
Patrick Kosla

Used Car Sales Consultant

Phone: 85318555

Billy Elbaba
Billy Elbaba

Used Car Sales Cosultant

Phone: 853185555

Steve Cherrie
Steve Cherrie

Service Manager

Phone: 85318555

Neil Harrison
Neil Harrison

Assistant Service Manager

Will Matthewson
Will Matthewson

Spare Parts Manager