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Brighton Ford

Meet the Team at Brighton Ford

Tony Barcellona
Tony Barcellona

Dealer Principal

Phone: 85318555

Tony joined the Brighton Ford Team in February 2013 and leads the business in his role as the Dealer Principal. Tony has over...

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Tony joined the Brighton Ford Team in February 2013 and leads the business in his role as the Dealer Principal. Tony has over 30 years of senior dealership experience, 20 of which as a Ford Dealer Principal. Tony's supportive and hands on approach ensures the day to day operations directly lead to our customers having an experience that exceeds their expectations. Tony welcome's all past, present and future customers to Brighton Ford.

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Rick Barbone
Rick Barbone

General Sales Manager

Phone: 85318555

Rick joined the Brighton Ford team in August 2014. Rick brings 18 years of motor industry experience with him, 10 years of which...

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Rick joined the Brighton Ford team in August 2014. Rick brings 18 years of motor industry experience with him, 10 years of which in a managerial capacity. Rick started with the Ford brand back in 2001 and is loyal and dedicated to the Ford brand. Outside of the dealership, Rick is passionate about closely following AFL, all things motorsport and spending family time with wife and two young kids.  

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Ben Woodcock
Ben Woodcock

Business Manger

Ben has worked in automotive industry for the past 9 years and still gets a thrill from helping our clients find the right...

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Ben has worked in automotive industry for the past 9 years and still gets a thrill from helping our clients find the right finance and insurance solutions for their needs. Ben offers a personable "can do" approach to lending and understands the importance of not just finding the right vehicle, but also finding the most effective way of  funding it. Ben is happy to help with all enquiries whether it in person, over the phone or via email.  

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Joan Serenas
Joan Serenas

Receptionist

Joan is the first face you will see when entering the front doors at Brighton Ford. Having started her employment with Brighton Ford...

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Joan is the first face you will see when entering the front doors at Brighton Ford. Having started her employment with Brighton Ford in 2012, Joan has proven herself to be a true Brighton Ford stalwart and very valuable asset to the business. The entire team at Brighton Ford count themselves very lucky to have someone of Joan's ability and  organizational skills working with them.

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